Does it cost money to post jobs on linkedin? [2024]

Does It Cost Money to Post Jobs on LinkedIn?

LinkedIn is the biggest professional networking platform in the world where people from diverse backgrounds, professions, age, gender, education, income, industries, levels, etc. interact with each other.

It does not matter whether you are a small businessman or a manager working in a company, this platform is a valuable tool for learning, sharing information, advice, strategies, job openings, corporate life lessons and more.

Along with Naukri.com, Internshala, Indeed, LinkedIn is one of the many places where you can look for new jobs and people hiring for positions in the companies etc.

On LinkedIn one can post about jobs, both free and paid. Read below to know more about these options.

Why Use LinkedIn for Job Postings?

LinkedIn has over 90 crore professionals who share their experiences and is a valuable platform for the job seekers which makes it a perfect resource for reaching qualified candidates whether companies are looking to hire locally or internationally. LinkedIn helps in providing these benefits:

LinkedIn’s vast user base contains the majority of people who are skilled and unemployed. LinkedIn is credited for its ability to segment and target the users candidates by industry, location, job function.

It also provides features like posting, job listing, profile building, analytics tools integration, application tracking, etc.

It is also important to know the costs attached to these features and using these tools.

Does Posting a Job on LinkedIn Cost Money?

You can post on LinkedIn for job by two ways- free job posting through normal posts and promoted job listing in the jobs section which is paid. Understand about these methods in detail:

1. Free Job Postings on LinkedIn

Hirers can post through the free method of posting on LinkedIn for jobs is they want to hire less urgently for less competitive roles. If they want skilled workers and at urgent basis they should go for paid listing.

While it is free but it has certain limitations like:

Limited visibility: They are only shown to persons network and if it becomes viral then it will start showing to people beyond the network. It does not get featured across the whole platform like the paid listing do. This listing is only visible in the post section of LinkedIn with the other posts shared by your network.

Candidate applications: information about the candidates and their applications will be visible, but the pool will be smaller. It may also contain people who are not skilled for the role because the post may contain limited information or inway that it is easily missed.

This option is viable for those who have a strong network on LinkedIn.

The Benefits of Paying for LinkedIn Job Postings

Paid job listing offers many benefits like:

1. Better Visibility

The jobs are promoted across the platform and acts as featured content. It may be shown to people will similar profile in their profiles ection as suggested jobs. The will appear infront of the candidates and it will result in more exposure andnapplication FM’s from the job seekers.

Ultimately this will reduce the cost of hiring the qualified canidates who have come to get a job themselves in the first place. It decreases the cost my many folds as compared to the traditional methods and also lets users to pay only for the clicks you are getting not he impressions.

2. Targeted Job Promotion

Is is shown to people who are relevant, whom you want to target for you jobs based on factors like education, skills, experience, industry they have worked in, location, etc. These all things account for when you have to bring in talented pool of people for the job. It ensures that the job post reaches the right audience and it is particularly useful for highly competitive roles.

LinkedIn’s Job Posting Features

LinkedIn offers many useful features for posting the job whether you are posting for free or paid. These features are:

1. Easy Job Posting Process

The rpcodessof posting the job is straightforward and easy. The platform gives a step by step process of lisitng ghr wiob and even helps the hiring company with the help of AI integration for job description or job posting on the profile. A detailed information about the listing like job title, location, description and qualifications required is provided.

2. Application Management

LinkedIn provides an easy way to track the applications through the help of filters like qualifications, skills, gender, age, location which makes the process more efficient. With this features hirers don’t have to go through every detail and can get the best candidates through a big pool of candidates in a click .

3. Job Alerts

People get notification when a job is posted according to their profile. This makes it easy to get highly skilled and relevant candidates because it matches their profile. It ensures that job listing reaches people actively looking for jobs in that field.

4. Company Branding

Paid job posting allows for branding by the company through their logo, title, company overview, it’s mission, vision, goals and their history. It also shows the people working in the company and their profiles. In this way candidates can get transparent information about the company.

How to Optimise Your Job Posting on LinkedIn

LinkedIn is the perfect place for getting people to hire for your company. It reduces the cost to put advertisements elsewhere and you could attract people who are already interested in the provided field.

Here are some tips that you could use to put jobs on LinkedIn that attract high quality users:

1. Create attractive Job Description

Job description should be relevant and correct. It should properly define what role and work is the candidate supposed to do.

If the description is not made clear and he may end up doing another job, it will add to his frustration and he would end up switching the job. This will ultimately harm your firm because the money, time and effort spent on his training would be enormous.

You have to write a clear, concise, and engaging job description that properly defines the key responsibilities and qualifications.

2. Use Keywords

Appropriate and relevant keywords should be used in the job posting because people usually try and guess the words that should be required to get the desired job listing. Use keywords in the job title, required skills, industry terms, etc. It ensures that it shows up in LinkedIn’s search results.

3. Promote Your Company Culture

While posting the job on LinkedIn give due care to write about the company’s mission, vision, objective, goals, work environment. When people feel safe and secure about the job role, it increases the number of qualified and highly skilled candidates supply for the job.

4. Leverage Employee Networks

Don’t just post from one account, if you want more number of skilled candidates applying for the job, you need to share it with your human resources team or employees in your organisation so that they can repost the job listing which will increase the chances for success.

5. Set a Competitive Budget

For posting by paying money, you also need to set some budget and observe the number of applications for some time for better results. Choose the amount of time and money you want to post the listing by, that allows for adequate visibility. You may want to experiment with different daily budgets to see the best results.

Conclusion

Yes it needs money to post job on LinkedIn if you want to go for paid job listing which will be in the jobs section. If you simply want to post through your profile, you can do it for free.

Free job posting is a good option if your followers are your candidates who want to a job in your company, so that the post goes straight to their feedback but if you want to call candidates from around the world without them knowing you, you should go for free job posting.

It is also great for non-urgent hires while paid job listing vehicle provide much visibility, targeted candidates and faster hiring.

Paid job listing may provide the best resutls, if you want to find from talented pool of candidates. Regardless of the choice, job posting is a valuable asset provided by LinkedIn.

By leveraging the cost structure and benefit of LinkedIn, a person can make an informed decision that suits the needs of the company.

Does it cost money to post jobs on linkedin?

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